{"product_id":"library-marketing-and-communications-strategies-to-increase-relevance-and-results-paperback","title":"Library Marketing and Communications: Strategies to Increase Relevance and Results - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCordelia Anderson\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEffectively marketing libraries by persuasively communicating their relevance is key to ensuring their future. Speaking directly to those in senior leadership positions, Anderson lays out the structural and organizational changes needed to help libraries answer the relevance question and maximize their marketing and communications efforts. Focusing on big-picture strategies, she shares lessons learned from her 20+ year career in library marketing and communications. No matter what type or size of library you help to lead, by reading this book you will\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003egain insight into why libraries need to tell their stories more effectively than they are today;\u003c\/li\u003e\n\u003cli\u003ebe able to craft a strategic roadmap for marketing your library and communicating its value in a variety of ways that resonate with key audiences;\u003c\/li\u003e\n\u003cli\u003esee why improvements to the structure of your marketing and communications team can lead to better results;\u003c\/li\u003e\n\u003cli\u003elearn practical methods for incorporating audience research into your planning;\u003c\/li\u003e\n\u003cli\u003eknow how to remove customer barriers and discontinue practices that are thwarting your marketing efforts;\u003c\/li\u003e\n\u003cli\u003ereceive guidance on preparing for potential crises;\u003c\/li\u003e\n\u003cli\u003eunderstand how to be more community-focused by forming and sustaining partnerships; and\u003c\/li\u003e\n\u003cli\u003efeel confident in engaging with stakeholders so that they become your library's best ambassadors.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eCordelia Anderson\u003c\/b\u003e has more than 20 years of experience in marketing and communications. During her tenure as director of marketing and communications for Charlotte Mecklenburg Library, she implemented many innovative marketing and communications strategies that earned her team the inaugural \u003ci\u003eLibrary Journal\u003c\/i\u003e Marketer of the Year Award and two John Cotton Dana Awards. Cordelia now runs her own consulting company, working with clients such as libraries, educational organizations, nonprofits, and government agencies. She is a popular public speaker, presenting at many meetings and conferences. The inspiration for her book \u003ci\u003eLibrary Marketing and Communications: Strategies to Increase Relevance and Results\u003c\/i\u003e came from her keynote address at the 2018 Library Marketing and Communications Conference. She offers on-demand Library Marketing \u0026amp; Communications training via Niche Academy which complements her book.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.38 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 01, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":53336853938541,"sku":"9780838947999","price":105.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1001\/0823\/9213\/files\/VkNZeDRhVHV4OXIzU3JUYUtBVjRPUT09.webp?v=1778918786","url":"https:\/\/cleanfreaklab.myshopify.com\/products\/library-marketing-and-communications-strategies-to-increase-relevance-and-results-paperback","provider":"Clean Freak Lab","version":"1.0","type":"link"}